The creation, marketing and launch of the High Republic is rumored to have cost over 1 Billion Dollars. And from the infamous Youtube trailer over HERE, a lot of older fans were surprised to see The White Board [shown on the right], which listed the priorities for this new SW initiative, which would target a new diverse audience.
But only the first book from Phase One by Charles Soule sold roughly 150,000 copies, in 2021. After that, the sales dived down hill, for the multiple titles released under their High Republic banner, in Phases One, Two and Three. And one of the latest sale charts reads that a High Republic title sold less than 3,000 books in 2023. Yet the Timothy Zahn Trilogy books [featuring Grand Admiral Thrawn] from the 90s have sold more than 15 million copies to date. That's proof that the fans have just walked away. And even the so-called new diverse audience don't want to spend their money on trash.
You can watch this Youtube video from a Star Wars fan called Drunk3PO for more detailed info: https://www.youtube.com/watch?v=fDWQ02Sf0i0




